A strategy for your business goals serves the same purpose as your client’s fitness program. Without it, there will be no clarity, direction, and heightened efficiency.

Personal trainers do not have to be a public figure or have a massive following to attract clients. For those who are just starting their business’s social media presence, we have to focus on raising brand awareness so that more people become familiar with who you are.

Brand awareness is the first step in creating a highly engaged and loyal customer base.

Digital marketers follow the Objective First Framework when developing strategies on all media channels. They are SMART: Specific, Measurable, Actionable, Relevant, Timely. Sounds familiar, huh? Here is a sample of a basic strategy to increase your brand’s awareness on Instagram.

Instagram Strategy for Personal Trainers

Don’t expect that your followers will automatically ask you for a training session. Let’s first tell them you exist and show them your value, then we can go from there.

It’s important to remember that implementation of your strategy will get you results. Also, this is not a one size fits all approach. Every brand is unique and has a different business objective. Consistency and quality is the key.